Personalization Isn’t a Luxury. It’s the New Baseline.
Personalization Isn’t a Luxury. It’s the New Baseline.
Too often, health plans treat personalization like a “nice to have.”
But in today’s landscape—where member expectations are rising and fragmented experiences erode trust—tailored engagement is no longer optional.
Not Just Segmentation—Dynamic Member Understanding.
Not Just Segmentation—Dynamic Member Understanding.
Members don’t stand still—and neither should your targeting. Smart Cohorts continuously update in response to life changes, digital behavior, clinical events, and social drivers of health.
Members don’t stand still—and neither should your targeting. Smart Cohorts continuously update in response to life changes, digital behavior, clinical events, and social drivers of health.
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Smart Cohort 1
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Smart Cohort 2
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Smart Cohort 3
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Jane, with Hypertension
65+ year old women with a history of heart health challenges
+ CareForward Campaign
+ Voice Agents
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Smart Cohort 1
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Smart Cohort 2
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Smart Cohort 3
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Jane, with Hypertension
65+ year old women with a history of heart health challenges
+ CareForward Campaign
+ Voice Agents
SC
Smart Cohort 1
SC
Smart Cohort 2
SC
Smart Cohort 3
Jane, with Hypertension
65+ year old women with a history of heart health challenges
+ CareForward Campaign
+ Voice Agents
SC
Smart Cohort 1
SC
Smart Cohort 2
SC
Smart Cohort 3
Jane, with Hypertension
65+ year old women with a history of heart health challenges
+ CareForward Campaign
+ Voice Agents
SC
Smart Cohort 1
SC
Smart Cohort 2
SC
Smart Cohort 3
Jane, with Hypertension
65+ year old women with a history of heart health challenges
+ CareForward Campaign
+ Voice Agents
Built for Healthcare
Built for Healthcare
Built for Healthcare
Power Smarter Campaigns
Power Smarter Campaigns
Power Smarter Campaigns
Personalize Outreach at Scale
Personalize Outreach at Scale
Personalize Outreach at Scale
See Smart Cohorts in Action.
See Smart Cohorts in Action.
Smart Cohorts continuously learns from real-world signals like plan usage, digital engagement, support calls, life changes, and clinical events—so you can act fast when needs shift.
Connect the Data
Smart Cohorts integrates with RadiantGraph’s Health Data Engine to continuously ingest demographic, behavioral, claims, clinical, and social data.
Smart Cohorts integrates with RadiantGraph’s Health Data Engine to continuously ingest demographic, behavioral, claims, clinical, and social data.
Track Emerging Patterns
Monitor key indicators like benefit usage, engagement drop-off, social vulnerability, or call center friction to surface member changes early.
Monitor key indicators like benefit usage, engagement drop-off, social vulnerability, or call center friction to surface member changes early.
Eliminate Guesswork
Smart Cohorts are trained on your data. Your members, your benefits, your patterns of behavior—so every insight is grounded in what matters to your population.
Smart Cohorts are trained on your data. Your members, your benefits, your patterns of behavior—so every insight is grounded in what matters to your population.
Not Just a One-size-fits-all Marketing Tool.
Not Just a One-size-fits-all Marketing Tool.
Legacy Lifecycle Marketing Platforms
Built for Healthcare
Unified view built from clinical, claims, behavioral, SDoH, and plan-specific data.
One Size Fits All
Built for broad B2C marketing, not healthcare.
Whole-Member Intelligence
Connects clinical events, digital behavior, and social determinants into a unified member profile.
Fragmented View
Lacks medical, claims, or SDOH context.
Fast, Intelligent Testing
Continuous testing and optimization via Contextual Multi-Armed Bandit (CMAB) in ~2 weeks.
Slow, Linear A/B Testing
6+ months to get meaningful results.
Dynamic, AI-Powered Segmentation
Dynamic cohorts evolve based on data signals.
Manual Segmentation
Static segments require that human maintenance.
Strategic Partnership Model
White-glove guidance and optimization baked in.
Self-Service Tooling
Basic reporting and standard customer service.
Legacy Lifecycle Marketing Platforms
Built for Healthcare
Unified view built from clinical, claims, behavioral, SDoH, and plan-specific data.
One Size Fits All
Built for broad B2C marketing, not healthcare.
Whole-Member Intelligence
Connects clinical events, digital behavior, and social determinants into a unified member profile.
Fragmented View
Lacks medical, claims, or SDOH context.
Fast, Intelligent Testing
Continuous testing and optimization via Contextual Multi-Armed Bandit (CMAB) in ~2 weeks.
Slow, Linear A/B Testing
6+ months to get meaningful results.
Dynamic, AI-Powered Segmentation
Dynamic cohorts evolve based on data signals.
Manual Segmentation
Static segments require that human maintenance.
Strategic Partnership Model
White-glove guidance and optimization baked in.
Self-Service Tooling
Basic reporting and standard customer service.
Built for Healthcare
Unified view built from clinical, claims, behavioral, SDoH, and plan-specific data.
Whole-Member Intelligence
Connects clinical events, digital behavior, and social determinants into a unified member profile.
Fast, Intelligent Testing
Continuous testing and optimization via Contextual Multi-Armed Bandit (CMAB) in ~2 weeks.
Dynamic, AI-Powered Segmentation
Dynamic cohorts evolve based on data signals.
Strategic Partnership Model
White-glove guidance and optimization baked in.
Legacy Lifecycle Marketing Platforms
From Insights to Impact.
From Insights to Impact.
Explore solutions where Smart Cohorts power better engagement at the right moment.
Medicare Onboarding
Flag members who skip key benefit activation steps in the first 30 days.
STARS / CAHPS Experience
Power Smarter Campaigns
Medicare Onboarding
Flag members who skip key benefit activation steps in the first 30 days.
STARS / CAHPS Experience
Power Smarter Campaigns
Medicare Onboarding
Flag members who skip key benefit activation steps in the first 30 days.
STARS / CAHPS Experience
Power Smarter Campaigns
Built Just for Healthcare
Built Just for Healthcare
Every Tool You Need to Power Engagement in Healthcare.
Every Tool You Need to Power Engagement in Healthcare.
Better together.
See how Smart Spend connects with the rest of the RadiantGraph platform.
Better together.
See how Smart Spend connects with the rest of the RadiantGraph platform.
Smart Cohorts
Health Data Engine
Content Creator
AI Voice Studio
Priority Actions
The context behind the cohort.
Built on the unified data foundation of HDE—Smart Cohorts pulls insights from clinical, behavioral, social, and support data.
Smart Cohorts
Health Data Engine
Content Creator
AI Voice Studio
Priority Actions
The context behind the cohort.
Built on the unified data foundation of HDE—Smart Cohorts pulls insights from clinical, behavioral, social, and support data.
Smart Cohorts
Health Data Engine
Content Creator
AI Voice Studio
Priority Actions
The context behind the cohort.
Built on the unified data foundation of HDE—Smart Cohorts pulls insights from clinical, behavioral, social, and support data.
Keep Up with RadiantGraph.
RESOURCE
Breaking Data Silos in Healthcare
Read Resource
PRESS RELEASEE
RadiantGraph Raises
$11M Series A
Read Press Release
CASE STUDY
Case Study: Rich Consumer Profiles
Read Case Study
Keep Up with RadiantGraph.
RESOURCE
Breaking Data Silos in Healthcare
Read Resource
PRESS RELEASEE
RadiantGraph Raises
$11M Series A
Read Press Release
CASE STUDY
Case Study: Rich Consumer Profiles
Read Case Study
Keep Up with RadiantGraph
Resource
Product Spotlight: Amplify Your Marketing Stack
Read Product Spotlight
PRESS RELEASE
RadiantGraph Raises
$11M Series A to
Expand AI-Driven
Personalized Engagement
for Health Plans
Read Press Release
REsource
Breaking Data Silos in Healthcare
Read Resource
© Radiant Graph, Inc 2024. All rights reserved.
© Radiant Graph, Inc 2024. All rights reserved.
© Radiant Graph, Inc 2024. All rights reserved.
Keep Up with RadiantGraph
Resource
Product Spotlight: Amplify Your Marketing Stack
Read Product Spotlight
PRESS RELEASE
RadiantGraph Raises
$11M Series A to
Expand AI-Driven
Personalized Engagement
for Health Plans
Read Press Release
REsource
Breaking Data Silos in Healthcare
Read Resource
Resource
Product Spotlight: Amplify Your Marketing Stack
Read Product Spotlight
PRESS RELEASE
RadiantGraph Raises
$11M Series A to
Expand AI-Driven
Personalized Engagement
for Health Plans
Read Press Release
REsource
Breaking Data Silos in Healthcare
Read Resource